Gallardo is on a pitch count?

The announcers on TBS keep talking about how Brewers pitcher Yovani Gallardo is on a strict pitch count in game 1 of the Division Series.

Um... WHAT?

A pitch count?

In the PLAYOFFS????

Look I know he is coming off of an injury, but isn't this where you throw that crap out the window and say "Hey! Pitch him until he's no longer effective?"

If you pull a good pitcher early now, he could have 5 plus months of rest.