According to my Guide of What Fox Wants For A World Series Match Up, Tampa Bay vs. Philadelphia was the 13th best out of 16 potential match ups.
So before you jump to your death thinking of the tens of millions of dollars of ad revenue lost my not having Boston, Los Angeles or Chicago (not to mention New York) in the World Series, you can console yourself with the knowledge that there were 3 match ups that were actually WORSE!
That's right, it could have been the Angels vs. the Brewers... or the worst one for rating, the White Sox vs. the Brewers or the Rays vs. the Brewers.
(Man, it's a good think the Phillies beat the Brewers in the first round... we might have had #16!)
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